Broadcasters have been told to stop their cameras zooming in on “Hot Women” at football matches.
FIFA’s diversity Boss, Federico Addiechi has said that the football governing body needs help to tackle ‘sexism’ at the World Cup.
“We’ve done it with individual broadcasters. We’ve done it with our host broadcast services,” he said.
According to Anti-discrimination group Fare Network, sexism has been the biggest problem in Russia 2018.
Fare Network says it has monitoring games and has “documented more than 30 cases” at the World Cup.
Asked if the crackdown on cutaways of female fans would become official Fifa policy, Addiechi said:
“This is one of the activities we definitely will have in future – it’s a normal evolution.”
He added that it was not yet a “proactive campaign” but said FIFA would “take action against things that are not right”.
Before the tournament there were fears that racism and homphobia would be the major areas of concerns but Executive director of Fare Network Piara Powar said sexism was the main focus of discrimination logged by his team – mainly of Russian women being “accosted in the streets” by male fans.
Powar, then added that there had been several cases of female reported being harrased or Kis*ed while on air.
When asked how Fifa could combat this, Addiechi said it has been working with the local organisers and Russian police to identify these fans, some of whom have lost their FAN-IDs (a document all spectators must have to obtain access to stadiums at the World Cup) and been forced to leave the country.
During the 2018 World Cup in Russia, phographic agent Getty Images published a photo gallery of “the hottest fans at the World Cup” which featured exclusively young women.
Getty later removed the gallery and said that it was a “regrettable error in judgement” and that an internal investigation would be made.